AOB2: Marketing Schedule

Item	Start Date	Date of Completion
Announcement of the new MacBook Pro	January 11th 2013	January 11th 2013
TV Promotion (Adverts)	6 weeks before the product is released. 3rd May 2013.	The adverts will be frequently up until 8 weeks after the official release of the product. However if after that, the sales start to decrease, the adverts will be more frequent again in an attempt to increase sales numbers.  The TV adverts will feature at any points during the day, however during popular television programmes, they will be pushed to be shown. 9th August 2013 the adverts will be scheduled to be removed.
Computer/Technology Magazines	4 Weeks before the product is released. 17th May 2013.	The adverts will feature in the magazines and online sites for 4 weeks after release, and again if sales start to decline, will be integrated back into the magazines to increase sales.  Friday 12th July 2013 scheduled removal of adverts online and in magazines.
Billboard/Posters	4 Weeks before the release date of the product. 17th May 2013.	These will remain until 3 weeks after the product has been released.  5th July 2013.
Pre-orders on websites (Apple, Apple resellers)	2 Weeks before the product is released. 31st May 2013.	The pre-order period will end at 11:59 a minute before release.
Email Marketing	1 Week before the product is listed for Pre orders. 24th May 2013. Email will inform the customers and people who have set up email notifications that the product is available to pre-orders.	The Emails will last for one day, they will end on the 24th May 2013.
Social Media	4 Weeks before the release of the new MacBook Pro. 17th May 2013.	The adverts on social media sites will end 7 weeks after the release. August 2nd 2013.
Release Date	14th June 2013.	Selling in store and online until December 18th 2016.