Evaluation Client Report

The product which i was marketing was the new Apple MacBook pro, the new product featured an all new slimline design, 10% thinner than previous versions, it was 2x faster than the previous model, and included an all new retina HD display. To advertise the marketing campaign,  i took apples old think different marketing campaign in which they included famous artists and celebrities, and re made a new version called think different.. again. I created designs for a Billboard which featured the beatles and the slogan, i felt that this would help to gain customers, and in busy urban areas would help to entice people into purchasing the product, the billboard will be released on the 17th of May. Secondly, i created a YouTube advert, and also a television advert, just like the old campaign the video would feature famous celebrities, music artists and also general people who love the company. Another way in which I marketed the product was to design lanyards and also some hoodies that Apple store staff would wear to promote the product and the advertising campaign. I also created emails that would be sent out to previous Apple customers and those on the mailing lists to inform them that they could pre-order the new MacBook pro. The Emails are scheduled to last for a day commencing on the 24th of May, and the Tv advertising and YouTube video on the 3rd of May. I also created a page on the social networking site 'Facebook' millions of people use this site daily and it was a great way to entice customers into visiting the website and purchasing the product on offer, the social networking site page will be released on the 17th of May.

Overall i feel that the way in which i designed the advertising techniques were really good, i feel that the colour scheme was kept original and stayed within apples conventions of white and black. I feel the images that i used suited the company and the products on offer, and they were of a high quality and made the billboard, and TV & YouTube and Social Media site look very sleek and proffesional. Another positive from my work was that it was created quickly and didn't lack detail from doing so, i worked hard and ensured i used spare time to make the advertising campaign professional and realistic. I received feedback after my presentation of the work, and was told that i had clear understanding of the current market and i had a great understanding of what the audience require. I also received good comments about the release dates i set for the product and also the way it linked in with products from different companies. However, along with all of the positives from the work, i feel that my designs all lacked originality, classmates suggested that i should have created a new colour scheme and maybe created something fresh. I also received a little negativity on the lack of images used to promote the advertising campaign and the product, and if i was to re design these, i would ensure these things are taken into account and dealt with more time and care. I also received feedback from a presentation of my work. The other negative feedback was that the adverts lacked consistency and that they didn't include the same fonts and images, this therefore made the work look less proffesional and made it look like it was rushed. 

Unit 4 presentation feedback

clear understanding of the market and has a good understanding of the audience.
key dates were appropriate and had good dates which linked in with release of dates different products
reached the audience in different ways


adverts lacked originality
colour scheme was too similar to previous products
adverts were not consistent and contained different fonts and images.
lack of unique selling points