September 5th
I met with the client and we thoroughly discussed the promotion and advertisement techniques which shall be used to promote and sell the new MacBook Pro. The main thing we discussed was the advertisement techniques, and we discussed that billboards, pull over hoodies, lanyards, online video, social media websites, apps and also emails.
September 7th
I have began to start designing the lanyards and the promotional hoodies which will be available to purchase. I have kept the current designs not too complicated and they still stand out and reach a wide audience. I have included the name of the product on the items as it helps others recognize the product for promotion.
September 10th
I have completed the designing of the lanyards and the promotional hoodies, and im extremely satisfied with the way i have designed them and i feel they will achieve success.
September 13th
I have began to design the billboard and emails which will be sent out to advertise the promotion, i feel that i have enough time to complete the designing. I have also began the early stages of developing a YouTube video which will be completed within a few days, the video will be a short, interesting promotional advert which shall entice customers, i will be spending a few days filming and sorting the video and making sure its proffesional.
September 21st
I felt that the billboard was completed however i have decided make small alterations as i feel that the billboard lacked a little professionalism, and didn't really have enough impact, so i have decided that i will ensure that the text is made bolder, and the images used are of a higher quality so they reach out to the audience better.
October 5th
I have created a template for an Email which shall be sent out to existing customers, and those joined to the online mailing list, the Email shall be sent out on the 24th of may at 00:00 and end on the same day.
October 10th
I have made some alterations to the Lanyard design as i feel that it was slightly too over the top and didn't represent the company in the same proffesional manner as previous designs. The lanyard is now completed.
October 18th
I have started to develop pages for online social media sites, i have began too design a Facebook website which will link people to the website, and also inform them about details of the company and the product and also link them to the YouTube video which will be created.
October 25th
I have finally created the final version of the YouTube video, the video will be scheduled to be uploaded on the 9th of August, i have also finished the designing of the Email template which will then be sent out on the 24th May.
November 25th
I have now completed the designing of the social media site, and i have also completed all of the other pieces of advertisement and everything is completed to a extremely high standard and looks proffesional and matches the main functions of the advertising campaign.
